consumer behavior ; multiple criteria analysis ; decision analysis ; marketing tools ; conjoint analysis ; preference measurement ; utility theory ; marketing ; purchase intent
Description: Publisher:Instytut Łączności - Państwowy Instytut Badawczy, Warszawa
Date: Resource Type: Format: Resource Identifier:ISSN 1509-4553, on-line: ISSN 1899-8852
Source:Journal of Telecommunications and Information Technology
Language: Rights Management: