Advanced search ?

Object

Download

Title: Incorporating CustomerPreference Informationinto the Forecasting of Service Sales, Journal of Telecommunications and Information Technology, 2009, nr 3

Creator:

Rzepakowski, Piotr

Date:

2009, nr 3

Resource Type:

artykuł

Description:

Customers change their preferences while getting more familiar with services or being motivated to change their buying habits. Different sources of motivation induce customers to change their behavior: an advertisement, a leader in a reference group, satisfaction from services usage and other experiences, but usually those reasons are unknown. Nevertheless, people vary in susceptibility to suggestions and innovations, and also in preference structure change dynamics. Historical information about the preference structure gives additional information about uncertainty in forecasting activity. In this work the conjoint analysis method was used to find customer preference structure and to improve a prediction accuracy of telecommunication services usage. The results have shown that prediction accuracy increases about by one percent point, what results in a 20 percent increase after using proposed algorithm modification.

Publisher:

Instytut Łączności - Państwowy Instytut Badawczy, Warszawa

Format:

application/pdf

Resource Identifier:

oai:bc.itl.waw.pl:134 ; ISSN 1509-4553, on-line: ISSN 1899-8852

DOI:

10.26636/jtit.2009.3.938

ISSN:

1509-4553

eISSN:

1899-8852

Source:

Journal of Telecommunications and Information Technology

Language:

ang

Rights Management:

Biblioteka Naukowa Instytutu Łączności

Subject and keywords:

consumer behavior forecasting multiple criteria analysis decision analysis marketing tools conjoint analysis preference measurement

Object collections:

Last modified:

Aug 27, 2024

In our library since:

Jan 4, 2010

Number of object content hits:

284

All available object's versions:

https://bc.itl.waw.pl/publication/156

Show description in RDF format:

RDF

Show description in OAI-PMH format:

OAI-PMH

Edition name Date
Rzepakowski, Piotr, 2009, nr 3, Incorporating Customer Preference Information into the Forecasting of Service Sales, Journal of Telecommunications and Information Technology, 2009, nr 3 Aug 27, 2024

Objects Similar
Supporting telecommunication product sales by conjoint analysis, Journal of Telekommunications and Information Technology, 2008, nr 3

Rzepakowski, Piotr

2008, nr 3
artykuł
Uplift Modeling in Direct Marketing, Journal of Telecommunications and Information Technology, 2012, nr 2

Rzepakowski, Piotr Jaroszewicz, Szymon

2012, nr 2
artykuł
Multiple criteria and multiple periods performance analysis: the comparison of telecommunications sectors in the Maghreb countries, Journal of Telecommunications and Information Technology, 2006, nr 4

Mbangala, Mapapa Sabri, Karim Colson, Gerard

2006, nr 4
artykuł
On the performance analysis of a heuristic approach dedicated to a multiobjective dynamic routing model, Journal of Telecommunications and Information Technology, 2005, nr 3

Craveirinha, Jose Clımaco, Joao N. Jorge, Luısa Martins, Lucia

2005, nr 3
artykuł
Analysis and Modeling of Domain Registration Process, Journal of Telecommunications and Information Technology, 2012, nr 2

Jaskóła, Przemysław Arabas, Piotr Kamola, Mariusz Karpowicz, Michał

2012, nr 2
artykuł
Hidden Context Influence on Pattern Recognition, Journal of Telecommunications and Information Technology, 2013, nr 1

Kulikowski, Juliusz L.

2013, nr 1
artykuł
Forecasting Stock Price using Wavelet Neural Network Optimized by Directed Arti ficial Bee Colony Algorithm, Journal of Telecommunications and Information Technology, 2016, nr 2

Khuat, Thanh Tung Le, Quang Chanh Le, My Hanh Nguyen, Bich Loan

2016, nr 2
artykuł
Performance Comparison of Four New ARIMA-ANN Prediction Models on Internet Traffic Data, Journal of Telecommunications and Information Technology, 2015, nr 1

Reddy, B. Eswara Babu, C. Narendra

2015, nr 1
artykuł
More
×

Citation

Citation style:

Contact details

Address

Instytut Łączności – Państwowy Instytut Badawczy ul. Szachowa 1 04-894 Warszawa

Phone

(+48) 5128 696

E-Mail

biblioteka@il-pib.pl

Visit us!

This page uses 'cookies'. More information