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Title: Cross-selling models for telecommunication services, Journal of Telekommunications and Information Technology, 2008, nr 3

Creator:

Jaroszewicz, Szymon

Date:

2008, nr 3

Resource Type:

artykuł

Description:

Cross-selling is a strategy of selling new products to a customer who has made other purchases earlier. Except for the obvious profit from extra products sold, it also increases the dependence of the customer on the vendor and therefore reduces churn. This is especially important in the area of telecommunications, characterized by high volatility and low customer loyalty. The paper presents two cross-selling approaches: one based on classifiers and another one based on Bayesian networks constructed based on interesting association rules. Effectiveness of the methods is validated on synthetic test data.

Publisher:

Instytut Łączności - Państwowy Instytut Badawczy, Warszawa

Format:

application/pdf

Resource Identifier:

oai:bc.itl.waw.pl:202

DOI:

10.26636/jtit.2008.3.887

ISSN:

1509-4553

eISSN:

1899-8852

Source:

Journal of Telecommunications and Information Technology

Language:

ang

Rights Management:

Biblioteka Naukowa Instytutu Łączności

Subject and keywords:

Bayesian network association rule classifier telecommunication service cross-selling

Object collections:

Last modified:

Aug 27, 2024

In our library since:

Jan 5, 2010

Number of object content hits:

441

All available object's versions:

https://bc.itl.waw.pl/publication/233

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Edition name Date
Jaroszewicz, Szymon, Cross-selling models for telecommunication services, Journal of Telekommunications and Information Technology, 2008, nr 3 Aug 27, 2024

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Instytut Łączności – Państwowy Instytut Badawczy ul. Szachowa 1 04-894 Warszawa

Phone

(+48) 5128 696

E-Mail

biblioteka@il-pib.pl

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