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Title: Using reporting and data mining techniques to improve knowledge of subscribers; applications to customer profiling and fraud management, Journal of Telecommunications and Information Technology, 2002, nr 3

Creator:

Amat, Jean-Louis

Date:

2002, nr 3

Resource Type:

artykuł

Description:

One of the main issues of operators today is to be able not only to store and manage the huge amount of data generated by the applications and customer contact points, but also to give value to these data. But this implies using tools for storing the data, to manage it, look at it, understand it, exploit it, generate actions such as marketing campaigns. It is therefore obvious that using one tool for each of these functions will lead to a too big and unusable solution. We will discuss here the technical issues involved and show how we turned them into an easy-to-use solution for business users.

Publisher:

Instytut Łączności - Państwowy Instytut Badawczy, Warszawa

Format:

application/pdf

Resource Identifier:

oai:bc.itl.waw.pl:664 ; ISSN 1509-4553, on-line: ISSN 1899-8852

DOI:

10.26636/jtit.2002.3.139

ISSN:

1509-4553

eISSN:

1899-8852

Source:

Journal of Telecommunications and Information Technology

Language:

ang

Rights Management:

Biblioteka Naukowa Instytutu Łączności

Subject and keywords:

data mining OLAP reporting real-time marketing fraud management CRM customer profiling

Object collections:

Last modified:

May 28, 2024

In our library since:

Apr 13, 2010

Number of object content hits:

160

All available object's versions:

https://bc.itl.waw.pl/publication/738

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Edition name Date
Amat, Jean-Louis, Using reporting and data mining techniques to improve knowledge of subscribers; applications to customer profiling and fraud management, Journal of Telecommunications and Information Technology, 2002, nr 3 May 28, 2024

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E-Mail

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