Wyszukiwanie zaawansowane ?

Obiekt

Pobierz

Tytuł: Supporting telecommunication product sales by conjoint analysis, Journal of Telekommunications and Information Technology, 2008, nr 3

Autor:

Rzepakowski, Piotr

Data wydania:

2008, nr 3

Typ zasobu:

artykuł

Opis:

Conjoint analysis is widely used as a marketing research technique to study consumers’ product preferences and simulate customer choices. It is used in designing new products, changing or repositioning existing products, evaluating the effect of price on purchase intent, and simulating market share. In this work the possibility of conjoint analysis usage in telecommunication filed is analyzed. It is used to find optimal products which could be recommended to telecommunication customers. First, a decision problem is defined. Next, the conjoint analysis method and its connections with ANOVA as well as regression techniques are presented. After that, different utility functions that represent preferences for voice, SMS, MMS and other net services usage are formulated and compared. Parameters of the proposed conjoint measures are determined by regression methods running on behavioral data, represented by artificially generated call data records. Finally, users are split in homogenous groups by segmentation techniques applied to net service utilities derived from conjoint analysis. Within those groups statistical analyses are performed to create product recommendations. The results have shown that conjoint analysis can be successfully applied by telecommunication operators in the customer preference identification process. However, further analysis should be done on real data, other data sources for customer preference identification should be explored as well.

Wydawca:

Instytut Łączności - Państwowy Instytut Badawczy, Warszawa

Format:

application/pdf

Identyfikator zasobu:

oai:bc.itl.waw.pl:197

DOI:

10.26636/jtit.2008.3.883

ISSN:

1509-4553

eISSN:

1899-8852

Źródło:

Journal of Telecommunications and Information Technology

Język:

ang

Prawa:

Biblioteka Naukowa Instytutu Łączności

Temat i słowa kluczowe:

consumer behavior multiple criteria analysis decision analysis marketing tools conjoint analysis preference measurement utility theory marketing purchase intent

Kolekcje, do których przypisany jest obiekt:

Data ostatniej modyfikacji:

27 sie 2024

Data dodania obiektu:

5 sty 2010

Liczba wyświetleń treści obiektu:

1 657

Wszystkie dostępne wersje tego obiektu:

https://bc.itl.waw.pl/publication/228

Wyświetl opis w formacie RDF:

RDF

Wyświetl opis w formacie OAI-PMH:

OAI-PMH

Nazwa wydania Data
Rzepakowski, Piotr, Supporting telecommunication product sales by conjoint analysis, Journal of Telekommunications and Information Technology, 2008, nr 3 27 sie 2024

Obiekty Podobne
Incorporating CustomerPreference Informationinto the Forecasting of Service Sales, Journal of Telecommunications and Information Technology, 2009, nr 3

Rzepakowski, Piotr

2009, nr 3
artykuł
Uplift Modeling in Direct Marketing, Journal of Telecommunications and Information Technology, 2012, nr 2

Rzepakowski, Piotr Jaroszewicz, Szymon

2012, nr 2
artykuł
Multiple criteria and multiple periods performance analysis: the comparison of telecommunications sectors in the Maghreb countries, Journal of Telecommunications and Information Technology, 2006, nr 4

Mbangala, Mapapa Sabri, Karim Colson, Gerard

2006, nr 4
artykuł
On the performance analysis of a heuristic approach dedicated to a multiobjective dynamic routing model, Journal of Telecommunications and Information Technology, 2005, nr 3

Craveirinha, Jose Clımaco, Joao N. Jorge, Luısa Martins, Lucia

2005, nr 3
artykuł
Multi-agent utility theory for ethical conflict resolution, Journal of Telecommunications and Information Technology, 2002, nr 3

Tamura, Hiroyuki

2002, nr 3
artykuł
Hidden Context Influence on Pattern Recognition, Journal of Telecommunications and Information Technology, 2013, nr 1

Kulikowski, Juliusz L.

2013, nr 1
artykuł
Using reporting and data mining techniques to improve knowledge of subscribers; applications to customer profiling and fraud management, Journal of Telecommunications and Information Technology, 2002, nr 3

Amat, Jean-Louis

2002, nr 3
artykuł
Więcej
×

Cytowanie

Styl cytowania:

Dane kontaktowe

Adres

Instytut Łączności – Państwowy Instytut Badawczy ul. Szachowa 1 04-894 Warszawa

Telefon

(+48) 5128 696

E-Mail

biblioteka@il-pib.pl

Odwiedź nas!

Ta strona wykorzystuje pliki 'cookies'. Więcej informacji